New Book For Senior Leaders, Department Heads, and Change Teams

Strategizing, Designing and Deploying Corporate Change (of any kind)

Discover how to successfully LEAD your teams, managers, and workforce through change

so they are rowing in the same direction, without the usual resistance grinding things to a halt

Use this breakthrough approach to get your change team on board, your managers effectively implementing, while eliminating workforce apathy, panic or resistance.

Hi Leaders,

Do you have a change initiative that has gone off the rails or one that absolutely has to succeed?

Bringing lots of new people on board?

Is digital transformation giving you indigestion?

Are you struggling with a merger and/or acquisition?

Are you sick of resistance and naysayers dragging their feet?

Is a promotion, new direction, or move causing you to wonder, “who’s who in the zoo and how do I rapidly get to know them?”

You know most of the popular leadership and change fads fail. They fail because they were designed for a culture and organizational context that isn’t yours. One size doesn’t fit all.

They said it was “impossible” but we did it!

Imagine you’re sitting on a board with 14 other directors. You are divided into 4 factions. Three owners are at war with multimillion dollar lawsuits against one another and no end in sight. You have a CEO role you cannot fill (no one wants that career compromiser on their resume).

To top it off, you have a new acquisition with the usual integration challenges.

The company is lurching like a ship in a storm without a rudder. You dread the meetings. No one trusts anyone else. Things can go off the rails easily, catapulting you into a bleak future and downward spiral. This was the situation we walked into. What happened?

We stepped in.

Fast forward a few months

 The parties dropped the lawsuits.

Fast forward a year

 They sceptically came together hashing out a plan.

Fast forward a couple more years

 They made it successfully through the restructure THEY AGREED ON! They are more profitable than they’ve ever been in their 85-year history because we helped at a pivotal time.

Fast forward a few months:
The parties dropped the lawsuits.

Fast forward a year:
They sceptically came together hashing out a plan.

Fast forward a couple more years:
They made it successfully through the restructure THEY AGREED ON! They are more profitable than they’ve ever been in their 85-year history because we helped at a pivotal time.

Fast forward a decade:
They were purchased by a major international competitor - a desirable acquisition target.

Fast forward a decade

 They were purchased by a major international competitor - a desirable acquisition target.

How did we help?

We gave them a new language for change.

We helped them reorganize at all levels to meet a changing world.

We helped them get the pulse of their culture, their market, and their competition.

We helped them to see one another differently, to work together productively, and to attract a right fit leader.

It sounds easy, it wasn’t.

Here’s the secret:

We deployed our proprietary Spiral Dynamics® tools, assessments, and insights to build a Playbook for Change that took them towards a better future.

It worked because our diagnostics and approach are rooted in over 70 years of research into how humans cohere, how they organize and are motivated, the patterns of thinking that lead to conflict and collaboration. We use developmental principles behind human interactions and organizing.

What is Spiral Dynamics? In a nutshell, the two words of our brand stand for:

SPIRAL:

the evolving nature of human nature, motivation, leadership, and human systems

DYNAMICS:

the way people change

Our diagnostics and approach helped us to guide them to tailor transformation for the people that needed to chew, swallow and deploy it using the concept of “developmental congruence”.

By taking a practical, scientifically researched, evidence-based approach to the people-side of change we helped leadership come together at many levels, make some hard decisions, and intentionally reshape their culture and their future.

We’ve helped our clients to:

...increase their leadership capacities by 150-200%
… have their management and change teams rock 11 out of 12 change readiness milestones in under 90 days.
… improve innovation in an old, hierarchical legacy company by 19%
…. raise their ability to engage in productive conflict by 31% while improving culture
…. grow commitment to the organization by 39%

Why This Book is Your Key to Leading Change

See page 166 to discover the one shift that saved a $450,000,000.00 deal.
The one simple thing we did that taught Southwest Airlines to look at root causes changing their customer service forever (and there’s a 99% chance you’re missing it, too).
Why an AT&T executive reached out more than a decade after working with us because they remembered how impactful this had been.
How our client won Best/Greatest Place to Work 3 years in a row

DISCLAIMER: For full transparency, not everyone gets these results. For the 25+ years I’ve been doing this work, I’ve learned that those looking for overnight transformation, those who don’t put their people first believing it is “pink and fluffy stuff”, who adhere rigidly to KPIs, and those who want to drive their own agenda probably will make change significantly harder.

But for those who are relationally rather than transactionally oriented, who have a bigger vision, and who know their people lie at the heart of their success, I can show you how to remove the common roadblocks leaders often unwittingly insert into transformation.

Introducing

Making Change Work

A Practical Handbook for Leaders Building a Resilient Change-Ready Culture

This 240-page digital book contains case studies, examples, and stories of organizational change initiatives. 11 chapters offer a groundbreaking approach to organizational transformation. This practical handbook guides leaders in designing and implementing change strategies that unleash resilience. Draft a strategic people-centered Playbook for Change in 8 days!

(No Matter What Kind of Change You’re Facing – M&A, Digital Disruption, Reorg, Rightsize, Downsize, Restructure, Fast Growth, Promotions, Lateral Moves, etc. You’ll Need This!)

You might be thinking, when it comes to the people-side of change, that tree-hugging-Kumbaya-singing-in-the-woods will get your leaders, managers and workforce geared up and change-ready. It won’t. Instead, when you align change with the Cultural DNA of your organization it works like a flywheel - spinning on its own energy.

Here’s Some of What You’ll Find In

Making Change Work

Chapter 1

Your Change Ready Organization

What one simple thing taught Southwest Airlines about looking at root causes that improved their flight attendants' performance for years.
Here’s how 20% of the workforce gladly volunteered to be laid off when the company needed cut cost savings, and why they remained fiercely loyal for years after.
You’ll discover how to quickly recognize if your organization has one of the 5 common symptoms of an ill-considered and poor people strategy while masquerading as an entirely different problem.

Chapter 2

A Tale of Two Decision Makers

See page # to discover if your initiative lines up with your culture and your internal People Change Code to ensure you meet your objectives.
REVEALED: Why traditional change management will never get your initiative over the finish line – and what to do instead to succeed!
You’ll discover a deceptively simple thing one senior leader did to turn around a manufacturing plant bogged down in conflict with the union and saddled with internal sabotage.
You’ll discover the 6 ESSENTIAL SKILLS ALL leaders must have to develop a resilient and change ready workforce.
See page 28 to discover which elements of the People Change Code your organization needs most to build a change ready culture and a resilient workforce.

Chapter 3

Why Change Fails and Why You Should Do It Anyway

What starfish can teach you about finding the root causes that make change work/fail.
WARNING: These 5 common organizational change mistakes will absolutely undermine any initiative! See chapter 3 to find out what you should do instead to ensure your projects succeed.

Chapter 4

Leading With Faces, Not Figures

You’ll discover 5 Secret Ingredients that will take the pain out of change, significantly decrease resistance, and prepare your teams for success (You won’t find this information ANYWHERE else!)
REVEALED: Why financial statements and reports will NEVER get you the culture change you want – and what you need to do instead.

Chapter 5

The People Paradox: Busting the Blueprint Myth and Why You Need to Revise Your Working Models

You’ll discover 21 deceptively simple questions you can use with your team (or experts) to determine if their working models are based in confirmation bias and an overstretch or a fit to the problems you are trying to solve.
If you’re using one of these common change approaches, then you’ll be SHOCKED by the ONE THING they are ALL missing.
You’ll discover the Fitting Models Framework and Questions with 4 “lenses” that will reduce mistakes, confusion and allow you to see through consultant-speak, model madness, and understand why your measures aren’t working.
Find out the truth about Change Management and why almost everything you’ve heard about these popular methods to get change to work is dead wrong!
See Chapter 5 for the startling truth about why you should NEVER trust an approach that is missing this critical component.

Chapter 6

Opening Doors to Change

You’ll learn the easiest way to stop butting heads and inadvertently creating resistance and skepticism that undermines your goals, and what to do instead.
One super-simple technique to use if you ever found yourself struggling to have people accept your perspective (so powerful that the Federal Emergency Management Administration changed their policies to incorporate it into their work).
See page 109 to learn about the breakthrough LEADING CHANGE ARC that takes Debbie Downers from resistant to responsive change champions!

Chapter 7

Decrypting Your Cultural DNA

What Spiral Dynamics® is and how you can use it to transform your culture, your leaders, and make change work in your organization.
Melting away resistance and foot dragging is possible but only when you know how to use the 4 Layers of Change revealed in Chapter 7.
You’ll discover the 5C’s governing leading the human side of change that no one else is telling you! Once you know these secrets, you can amplify your organization’s change readiness and increase the odds that your culture will move to make transformation will work!
If you think you can’t get change to work without getting your digital strategy in place first, think again! You’re about to learn a little-known Human Transformation Matrix that will get your initiative moving in the right direction!

Chapter 8

How to Turn Resistance into Results

Why it’s not your fault that last change initiative went off the rails; and 4 misconceptions you need to eliminate to turn resistance into results.
WARNING: These FOUR common leadership mistakes will absolutely kill your change initiative! See page 164 to find out what you should do to make it work!

Chapter 9

Mapping the Relationship Systems that Shape Culture and Change

After seeing multiple mergers and acquisitions fail, CEO’s discover the ONE critical key to making change work in their organizations – now you can benefit from this one little secret with massive impact.
See page 166 to discover the one shift that saved a $450,000,000.00 deal.
REVEALED: Why asking “How do I get buy-in and overcome resistance to roll out our change?” will NEVER lead to successful solutions or execution – and what you need to ask instead!

Chapter 10

The Business Case for Getting the “People Thing” Right

You’ll discover 4 surprising ways to shape and change culture so it works like a flywheel for you rather than against you.
On page 189, you’ll discover 11 deceptively simple questions to ask to know if your change strategy will work for your people.
The real secret to culture change - almost everyone gets this wrong! This often overlooked idea will certainly get you insights into your key influencers (positive or negative, and what to do about it).
Consultants, coaches, and the internet have lied to you about Spiral Dynamics! Here’s the one thing they hoped you’d NEVER find out about reengineering the corporation!

Chapter 11

Your 8 Day Change Plan

You’ll explore the amazing 8-step system that takes you from frustrated, conflict ridden, and worried to having a playbook with your change outlined on a single page and easily shared with your management and change teams.
You’ll discover the art of making change work in as few as 11 chapters and 250 pages.
See page 239 to find out why you should NEVER ask “How can we make this work?” when you start a change initiative.

This book also includes assessments, exercises, templates, case studies and more to help you get moving towards the kind of change that will work FOR YOUR organization (rather than the latest fad or approach that doesn’t fit your people)

It works even if you don’t have time, a plan, and you’re worried about change fatigue (it works even for those who don’t like change).

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Act Now and Get These 4 Bonuses for FREE!

BONUS #1

Making Change Work Audiobook

Do you prefer listening to your books while you work out, run, drive, fly or while you’re out and about?

Order now and you’ll receive a 10.2 hour audiobook of Making Change Work narrated by the author for free.

Audio files are delivered so you can listen on your favorite device. Instructions included to make it easy to enjoy the book.

BONUS #2

Playbook for Change Downloadable Template

Design your change on a single page so you can easily discuss it with your managers, change team and stakeholders. The 8 Key Steps and ONE critical question to ask, and answer, to design congruent change. Create one persuasive map to communicate the outcomes of your initiative to anyone on a single sheet or slide.

BONUS #3

Your Playbook for Change Training & Instructions

10 quick and easy 5 minute videos to fast track your change design strategy. You get help to outline your Playbook for Change and prepare the ingredients to succeed. Discover how to create and deploy congruent change for engagement and buy-in. The companion to Chapter 11 designed to accelerate your efforts.

BONUS #4

Chaos Calculator

No more guesswork! You’ll get instant access to my 24-item questions with formulas that will instantly calculate the costs that invisible people sinkholes are having in your organization! Reveal the problems you know exist in a persuasive, data-based format. Make the case to your team, get buy-in, and identify sinkholes rapidly by calculating the costs of chaos and insert charts and graphs into your reports, PowerPoint, or messages.

“It is for the leader who wants to create sustainable impact regardless of the time. This book provides tools/guidance and the advisory services very much needed by leaders, including those with a shortage of resources. From my experience [with Spiral Dynamics] it was one of the hidden gems … and a key breakthrough I experienced in leading cultural change. Leaders have to make decisions, big ones, that impact people. With this they will have more reliable and relevant information for those decisions.”

Jose Galinda

Partner KPMG

You are among the first to read this brand new book. We are excited to receive your testimonial!

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Get Your Copy of

Making Change Work

A Practical Handbook for Leaders Building a Resilient Change-Ready Culture

See you on the inside,

PS. The recap of this ultra long page for those who prefer to skim:

Our clients have gone from serious, 7-figure lawsuits, and conflict to putting their heads together and collaborating to save their initiatives and nine figure deals.
This practical handbook guides leaders in designing and implementing change strategies that unleash resilience by using our step-by-step approach to draft a strategic people-centered Playbook for Change in 8 days (or less)!
For just $19.99 you can get the book I wrote sharing how to make change work for your organization, including how to help your workforce and leaders to become more resilient in the face of uncertain and changing market conditions and future.
If you get this book today, I’ll toss in 4 extra bonuses. You’ll get my training, Playbook for Change template with workbook, to build your strategic people-centered transformation to increase buy-in and reduce resistance. You’ll get the Chaos Calculator that reveals your hidden people costs, and you’ll get the audiobook version if you prefer listening or reading and listening.
You can try the book and bonuses for 1 full year. If you don’t like them for whatever reason, I’ll refund you the $19.99.

About Natasha

Dr. Todorovic-Cowan is no stranger to change and how people react to one another under stress. She comes from a country that no longer exists. She experienced her entire industry collapse and had to forge a new career. She lost her husband and business partner of 20 years.

She says, “I was sold and bought. Twice!” Two companies she worked for were acquired by larger firms.

For over 25 years Natasha has been working with leaders, consultants, coaches, and organizations applying her proprietary Spiral Dynamics® cultural DNA diagnostics, leadership assessments, and Change Readiness Index to predict and resolve hurdles to change. Over 50,000 people worldwide have completed her proprietary Spiral Dynamics® Assessments and she is a sought-after consultant when it comes to change and the people factors impacting the bottom line.

Her belief is that all profit problems, process problems and product problems start and end with people problems.

Her techniques for developing a sound people-first strategy for organizational change are rooted in over 70 years of research and application in a variety of industries and sectors. She has delivered over 200+ Spiral Dynamics® certification programs in more than a dozen countries and on 5 continents racking up nearly 2 million flier miles!

Natasha has experienced adventures such as finding herself between neo-Nazi’s and riot police in Vienna, caught between the Russian military and drunk Border Guards in Gorky Park, in a

Shabeen in a South African squatter camp, she interviewed a medicine man, and explored 4 kilometers deep down into a working goldmine.

She is co-editor with NVC Consulting’s late co-founder, Chris Cowan, of Graves: Levels of Human Existence and The Never Ending Quest: Clare W. Graves Explores Human Nature. They also co-authored the Italian bestselling book, The Human Spiral.

Ask her how she managed to infuriate a new age cult.